Intent map
Separate research, comparison and purchase-ready searches where the answer truly changes.
SEO architecture │ ARMENIA
SEO architecture for multilingual websites
Multilingual SEO Architecture: we map search intent to useful pages, keep language versions aligned and build the technical foundations — internal links, canonicals, hreflang, structured data and crawlable content — around real information.
Which buyer question has no credible answer on the site today?
FOR THE CUSTOMER
A page that addresses their question in the language they actually use.
FOR THE BUSINESS
A manageable content map with clear ownership and measurable entry pages.
WHAT WE DESIGN
Clear pages for real searches
A URL is justified by a distinct need and substantive answer, not by a variant spelling of a keyword.
Language plan
Write independent EN, RU and Eastern Armenian pages with corresponding routes.
Technical brief
Set internal links, canonical URLs, hreflang and structured data to match visible content.
IN OPERATION
The editor still has to know the subject
Facts, examples and genuine expertise make a useful page. Metadata and schema cannot substitute for them.
DELIVERABLES
Query-to-page map
Information architecture
Technical and measurement brief
HOW WE WORK
From search intent to a crawlable multilingual structure
EraTeVo — Built to be found.Designed to be chosen.
Map search intent
Languages and URLs
Links and markup
Test indexing
KEY DECISION
Search visibility is earned over time
We can define and implement a sound foundation; no agency can promise a fixed position for every query or engine.
Industries
Different searches reveal different needs
Search language and decision criteria differ by industry. We map topics, page types and internal links around how each audience actually searches, compares and asks for help.
BEFORE WE START
Search intent matters more than keyword volume
When does a search query deserve its own page?
When it represents a distinct need that you can answer with useful, original information. Small keyword variations normally belong together; hundreds of thin URLs do not make a stronger site.
What is the job of hreflang?
It helps search engines understand the intended language and regional versions. Each page still needs its own useful content, a correct canonical and reciprocal links to the matching pages.
What should we measure after launch?
Check which pages Google indexes, the queries that trigger impressions and the pages that earn enquiries. Review search intent and snippets before adding new URLs or rewriting every title.
A SEARCH QUERY NEEDS A PAGE WITH A PURPOSE
Turn keyword research into a page map
We start with what the searcher needs: an answer, a comparison or a service provider. Similar wording does not always mean a separate landing page. Choose one primary destination per intent, then organise the supporting pages and internal links. Test title, canonical and language equivalents on the live URLs. A long keyword spreadsheet cannot replace clear information or search-performance data.
SEARCH INTENT AND STRUCTURE
Which searches should lead to which pages?
Tell us the services or products you need to grow, the languages and markets involved, and what already exists. We will map the search architecture before producing pages.
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